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Brussels, 29 November 2013: Ogilvy & Mather Amsterdam awarded Grand Prix at IMC European Awards 2013

Brussels, 14 October 2013: 45 finalists announced for the IMC European Awards 2013

Brussels, 6 May 2013: IMC European Awards announce Call for Entries

Brussels, 20 March 2013: Fiona Moore elected chair of the IMCC Europe

Seville, 11 March 2013: Alvaro Alés passes chairmanship

Brussels, 1 March 2013: IMCC launches International Diploma in Promotional Marketing

 

Registration opens for IMCC International Diploma

Brussels, 3 February 2014: EACA’s Integrated Marketing Communications Council (IMCC) has opened registration for the IMCC International Diploma. This qualification, adapted from the established Diploma offered by the Institute of Promotional Marketing (IPM) in the UK, is the only accredited International Diploma in the field and comprises a series of questions and a set brief to be completed over a four and a half month period, covering all aspects of planning, implementing and running promotional activity.

The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learning. It provides a thorough overall introduction to promotional marketing and a qualification that is recognised by the industry at large. The Diploma aims to increase standards of professionalism in the industry and provide a benchmark for promoters.

 

Priced at € 750.00 for IMCC members, the course offers 200 pages of detailed notes, checklists and case studies written by industry experts and can only be accessed by registered candidates. It is based around nine modules, covering topics such as the role of promotions in integrated marketing, codes and legalities, procurement and digital & experiential channels.

 

Annouck Hendricks, N BBDO Belgium, one of three young Belgian professionals to gain a Diploma in 2013, felt that the course had given her a different perspective on her daily work: “It’s been very helpful to see all the practical things I do on a daily basis translated into theory, it makes them seem much more real,” she said. “I now have better arguments to convince my clients”.

 

The IMC International Diploma is open to all agencies and promoters. Registrations are open till 3 March 2014 and can be made on www.imcceurope.com/diploma.asp. Papers must be submitted by 15 July 2014.

 

European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA promotes honest, effective advertising, high professional standards, awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. For more information, click here. Find us on Facebook, Twitter & LinkedIn.

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For further information, please contact:

Nathalie Shammah

Communications & Events Manager

Tel: + 32 2 740 0712

E-mail: nathalie.shammah@eaca.be

 

Marianna Tzaerli

Communications & Events Assistant

Tel: + 32 2 740 0714

E-mail: marianna.tzaerli@eaca.be

 

About the IMCC

The IMCC is one of the 5 councils of EACA and focuses on integrated marketing communications. Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas:  best practice, lobbying and recognition by way of an international Awards competition, ‘The IMC European Awards’.

About EACA

European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA promotes honest, effective advertising, high professional standards, awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. For more information, click here. Find us onFacebookTwitter & LinkedIn.