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UK agency, TRO, wins Grand Prix at IMC European Awards 2015

Brussels, 14 December 2015: UK agency TRO, and their client Suntory Ltd, have been awarded the Grand Prix for their campaign “Lucozade Sport – Bringing the World Cup Home” after taking on the challenge to becomethe most “talked-about” sports drink during the 2014 FIFA World Cup. To achieve this, a state-of-the art Lucozade Sport Condition Zone was created in London’s iconic Canary Wharf featuring a climate-controlled atmosphere that mirrored the same conditions England’s national team would be facing during its opening match in Manaus.

Overall, 61 campaigns from 8 countries were selected for awards in this year’s IMC European Awards competition. 16 trophies were awarded to the United Kingdom, followed by Ireland with 15, Belgium with 12, Italy with 10, Czech Republic and Spain with 3 each, Germany and The Netherlands with 1 each. 

Outstanding winners are BBDO with JC Decaux, KBC and Vier with a total of 9 awards in different categories for their campaigns “Unpaid Bills”, “5 Euro” and “Stalker” respectively. TRO won a total of 4 awards for Nissan Motor (GB) Limited and Suntory Ltd. 

Ondrej Gottwald, IMCC Chairman, said: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to TRO and Suntory Ltd for a well-deserved Grand Prix!”  

The winning agencies were selected after two rounds of judging in a European competition of the best 75 campaigns selected at national level across Europe. 23 agencies from 7 countries were successful, all winners of national competitions. All entries and judging procedures were managed via the official website at www.imcceurope.com.

Click here to see the full list of winners. 

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For further information, please contact:

Nathalie Shammah
Finance & Events Manager
Tel: + 32 2 740 0712

E-mail: nathalie.shammah@eaca.eu 

About IMCC

The Integrated Marketing & Communications Council of Europe is one of EACA’s five councils. It represents the integrated marketing communications agencies and agency associations in Europe.

It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, the IMC European Awards.

IMCC currently represents 9 European countries: Germany, Belgium, Czech Republic, Spain, France, Netherlands, Ireland, Italy, Greece and United Kingdom.