Ogilvy & Mather Amsterdam awarded Grand Prix
at IMC European Awards 2013
Brussels, 29 November 2013: Ogilvy & Mather Amsterdam and Funeral Insurance Company DELA have been awarded the Grand Prix at the IMC European Awards 2013 for their campaign “Why wait until it’s too late”. Based on the insight that the most beautiful words are said to people once they have passed away, this integrated campaign gave people the chance to share beautiful words with someone they love before it’s too late.
45 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications with the United Kingdom leading with 19 winners, followed by The Netherlands (10), Belgium (8), Czech Republic (4), Ireland (3) and Spain (1).
The selection was made by a jury panel made up of industry professionals across Europe. Outstanding winners are BBDO (Belgium), Geometry Global (UK), Ogilvy & Mather Amsterdam (Netherlands) and Publicis Group (Ireland) who received a total of 3 wins each for their campaigns “Ethias Neigborhood Fixers”, “Triumph Essence Launch at Selfridges”, “Why wait until it's too late” and “When it rains it pours” respectively.
Agencies with two winning campaigns each are: Belgian agencies darw!n with “99%” and BBDO/TBWA/Ogilvy/Dallas with “From Zero to Hero”, Czech agencies Ogilvy Prague/Geometry Global with their campaign “Live London”, Dutch agencies Ogilvy & Mather Amsterdam with “Aurora’s Idea” and Publicis with “I have already died”, British agencies The Leith Agency, 23red, Agency Space, Arc London and Arnold KLP with “Let's talk about Breasts”, “Stoptober”, “The Bulmers Way”, “The Untouchable Covers” and “Transform your patch” respectively.
24 individual agencies from 6 countries were successful, all winners of national competitions. All entries and judging procedures were managed via the official website at www.imcceurope.com.
The IMC European Awards are open to national award winners in the 9 member countries of the Integrated Marketing Communications Council of Europe and are managed by the EACA, with the assistance of the IMCC and with the support of WARC and Adforum.
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