Fiona Moore elected Chair
of the Integrated Marketing Communications Council of Europe
Brussels, 20 March 2013 - The Integrated Marketing Communications Council of Europe (IMCC) has elected Fiona Moore - Managing Director of Blue-Chip Marketing - as its new Chair. Moore takes over from Alvaro Alés, General Director of Arena 360º, integrated marketing division of Havas Media Group.
The IMCC represents Integrated Marketing Associations from nine European countries and is part of the European Association of Communications Agencies (EACA), a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe.
Moore, a former Board Director of the UK Institute of Promotional Marketing, was unanimously elected during the last IMCC meeting which took place in Seville on 11 March 2013 and will hold the chair for two years. Moore will also represent the IMCC on the Board of EACA.
A qualified & trained marketer, Moore spent the early part of her career with The Royal Bank of Scotland and British Midland. Part of the original team behind Blue-Chip Marketing, she joined in 1991, shortly after its formation. She has since overseen hundreds of successful and award-winning campaigns for clients such as Reebok, Royal & Sun Alliance, Sainsbury’s, Scottish & Newcastle and Visit Scotland, across a wide range of communications disciplines, markets and media.
“I would like to start my tenure as Chair firstly by thanking Alvaro Ales for the new initiatives made by the IMCC, as well as for his hard work over the last two years. Alvaro is going to be a tough act to follow and I could do worse than to focus on building on the initiatives he introduced in his period as Chairman.
“Firstly in education; the newly-launched IMCC International Diploma in Promotional Marketing will be promoted by our member countries to agency personnel in our industry, ensuring we continue to raise the bar on our already high professional standards. Secondly, in information and communication; our challenge will be to continue to build awareness of our initiatives on a wider European stage and to set the highest pan-European quality standards. And finally in recognition; recognition of excellence in effective creativity by continuing to raise the quality, as well as the number of entries from member countries, to our IMCC awards and by showcasing our best campaigns on a world stage.”
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Contact for further information:
IMCC / EACA
Bld Brand Whitlock 152
B – 1200 Brussels
Tel.: +32 2 740 07 12
Fax: +32 2 740 07 17
The Integrated Marketing & Communications Council of Europe is one of EACA’s five councils. It represents the integrated marketing communications agencies and agency associations in Europe.
It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, the IMC European Awards.
IMCC currently represents 10 European countries: Germany, Belgium, Czech Republic, Spain, France, Netherlands, Ireland, Italy, Greece and United Kingdom.
Blue-Chip Marketing was founded in Edinburgh in 1990 by Ian Moore. Blue-Chip Marketing operates to 3 core principles:
1. Always to be able to explain the logic and methods behind their promotional strategies and creative solutions.
2. Always to act and solve challenges in the manner that would be expected of the world’s top blue-chip companies.
3. Always to seek value for their clients by exploiting free partnership opportunities.
Since its launch, Blue-Chip marketing has worked with over 100 brands, such as BMW, Disney, Heinz, Johnnie Walker, Kleenex, Pyrex, Reebok, Royal Bank of Scotland and Sony.
For more information: http://www.bluechipmarketing.net