Publicis D Ireland wins IMC European Awards Grand Prix
Brussels, 28 November 2014: Publicis D Ireland and Renault have been awarded the Grand Prix at the IMC European Awards 2014 for their campaign “Renault Carculator” against 45 winning campaigns from 7 countries.
Publicis D Ireland took on the challenge of communicating the message that buying a new Renault could actually save you money. The Renault Carculator was created as an online tool that allows anyone to simply enter their registration number and follow a few simple steps to compare the total cost of ownership of their current vehicle against that of a new Renault. Due to its huge success, the Carculator was used by sales teams around the country as a tool to help close sales.
Overall, 45 campaigns from 7 countries were selected for awards in this year’s IMC European Awards competition. 16 trophies were awarded to Belgium, followed by Ireland with 10, Czech Republic with 7, United Kingdom with 6, Spain with 3, Italy with 2 and The Netherlands with 1.
Outstanding winners are LDV United and Opel (Belgium) who received a total of 5 awards in different categories for their campaign “Opel Gabriel”; Serviceplan and ALS Liga (Belgium) with 4 wins for their campaign “ALS Liga - Song by Eyes”; 360º Marketing & Communications (Spain) and Bodegas Estevez with 3 wins for “Gastropass” and Publicis D (Ireland) and Renault who also won 3 awards for their campaign “Renault Carculator”.
Ondrej Gottwald, IMCC Chairman, said: “I am delighted to see yet another successful edition of the IMC European Awards. Congratulations to all the agencies and their clients for setting such a high standard for integrated marketing communications in Europe and special congratulations to Publicis D Ireland and Renault for a well-deserved Grand Prix!”
The winning agencies were selected after two rounds of judging in a European competition of the best 75 campaigns selected at national level across Europe. 23 agencies from 7 countries were successful, all winners of national competitions. All entries and judging procedures were managed via the official website at www.imcceurope.com.
Click here to see the full list of winners.
In recognition of their outstanding work, all gold winners are offered not only the title, but also the chance to enrol free for the online IMCC International Diploma course which covers all media and channels in which, on which, or through which promotions are communicated, with particular emphasis on the most interactive channels – web, mobile and experiential. The Diploma is designed for agency and promoter personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings. To find out more about the course, please visit www.imcceurope.com/diploma.asp.
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The IMCC is one of the 5 councils of EACA and focuses on integrated marketing communications. Its mission is to represent the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of an international Awards competition, ‘The IMC European Awards’. For more information, click here.
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