Judging Procedure
The IMC European Awards are judged in one round, which is conducted purely online.
In 2012, the judging will take place from 25th July - 2nd September.
The selection of up to 60 senior members from a variety of marketing disciplines (up to 6 from each country organisation) aims to evaluate entries based on proof that integrated marketing communications was key to the success of the campaign.
Each judge will receive about 30 cases and is not allowed to review and provide a score for any entry from their own country. Each case takes up to 20 minutes to evaluate.
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