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What business are we in ?

Industry trends are shifting from mainly tactical promotions to more strategic marketing services and becoming wholly integrated and multi-disciplinary. Integrated marketing communications has become one of the most effective and efficient uses of marketing resources.

Mission Statement

To advocate industry standards for honest, effective Integrated Marketing Communications campaigns, high professional standards and awareness of the contribution of Integrated Marketing Communications in a free market economy.

To provide a forum for discussion and establish opportunities for cross-border research and promotion to improve results through the entire Integrated Marketing Communications process.



is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.


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Publicis D Ireland wins European Awards Grand Prix

Brussels, 28 November 2014: Publicis D Ireland and Renault have been awarded the Grand Prix at the IMC European Awards 2014 for their campaign “Renault Carculator” against 45 winning campaigns from 7 countries.

Publicis D Ireland took on the challenge of communicating the message that buying a new Renault could actually save you money. The Renault Carculator was created as an online tool that allows anyone to simply enter their registration number and follow a few simple steps to compare the total cost of ownership of their current vehicle against that of a new Renault. Due to its huge success, the Carculator was used by sales teams around the country as a tool to help close sales. 


the call for entries is now closed. 



Call for Entries

 5 May to 14 July

Round 1 Judging 

 28 July to 1 September

Final Round Judging

 26 September

Winners Announced   



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