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What business are we in ?

Industry trends are shifting from mainly tactical promotions to more strategic marketing services and becoming wholly integrated and multi-disciplinary. Integrated marketing communications has become one of the most effective and efficient uses of marketing resources.

Mission Statement

To advocate industry standards for honest, effective Integrated Marketing Communications campaigns, high professional standards and awareness of the contribution of Integrated Marketing Communications in a free market economy.

To provide a forum for discussion and establish opportunities for cross-border research and promotion to improve results through the entire Integrated Marketing Communications process.



is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.


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Registration opens for IMCC International Diploma

Brussels, 3 February 2014: EACA’s Integrated Marketing Communications Council (IMCC) has opened registration for the IMCC International Diploma. This qualification, adapted from the established Diploma offered by the Institute of Promotional Marketing (IPM) in the UK, is the only accredited International Diploma in the field and comprises a series of questions and a set brief to be completed over a four and a half month period, covering all aspects of planning, implementing and running promotional activity.



Call for Entries

 5 May to 14 July

Round 1 Judging 

 28 July to 1 September

Final Round Judging

 26 September

Winners Announced   


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