What business are we in ?
Industry trends are shifting from mainly tactical promotions to more strategic marketing services and becoming wholly integrated and multi-disciplinary. Integrated marketing communications has become one of the most effective and efficient uses of marketing resources.
To advocate industry standards for honest, effective Integrated Marketing Communications campaigns, high professional standards and awareness of the contribution of Integrated Marketing Communications in a free market economy.
To provide a forum for discussion and establish opportunities for cross-border research and promotion to improve results through the entire Integrated Marketing Communications process.
THE AMBITION OF IMCC
is to promote the use of integrated marketing communications and turn the various threats and issues facing the industry into future opportunities.